3 WAYS TO OPTIMIZE THE LEAD-TO-CASH CYCLE AND INCREASE REVENUE
Simplifying the customer
experience to grow the
business
The customer experience—good or bad—is a near-direct
reflection of the quality of an organization’s lead-tocash processes. The more integrated an organization’s
processes are, the more cohesive and positive the
customer experience will be across the buyer lifecycle.
But managing these processes often requires multiple
business applications or services—10 or more, according
to Gartner.1 Trying to orchestrate these applications to
effectively nurture interest, configure quotes, capture and
fulfill orders, process invoices and payment, and provide
post-sale support and renewal (among many other
operations) can be daunting and costly.