Cross-border payments: How to expand to Southeast Asia

Airwallex partnered with Statista to survey cross-border eCommerce shoppers, defined as anyone who has shopped internationally in the last 12 months through any type of online shop, such as marketplaces or directly from a merchant’s website. The survey included 1,000 respondents from each of the following countries: Singapore, Malaysia, and Indonesia, and was completed in January 2025. Our goal was to understand how shoppers in Southeast Asia (SEA) purchase when buying online from another country. Our survey participants come from diverse backgrounds and age ranges, representing a typical sample of shoppers within the region.

Some key findings from the survey include:

The majority of shoppers in SEA are comfortable with making cross-border purchases online.

Digital payment methods are the most preferred payment method for online purchases in Indonesia and Malaysia, while credit cards continue to dominate in Singapore.

Shoppers in SEA say that local pricing, mobile-friendly checkout processes, and familiar payment method options are some of the most important aspects during the checkout experience.

Buy now, pay later (BNPL) is an increasingly popular payment method across the region.

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