Design Innovation - Where Next?

There’s no getting around it - the world of work looks vastly different to the way it did a few years ago. Despite a creative industry packed with big dreamers and world-leading trend forecasters, no one could have predicted the shape of work as it is today. Add in rapid technological advancements and the advent of generative AI and things look set to change even further.

But change can be good. It brings with it opportunities, as well as the chance to grow and question how we do things.

What role will generative AI play? How can we harness its power to free the imagination? And how can we leverage technology to pioneer new means and modes of expression?

We spoke with 450 creatives and non-creatives across a range of industries, and at varying levels of AI-adoption, to understand the state of creative productivity across industries from retail to media, finance and manufacturing.

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