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Agentforce Emerges as Core Marketing Focus in Salesforce’s Winter 2026 Release
The marketing landscape is a perpetual motion machine, constantly evolving alongside customer expectations and technological advancements. Every few years, a pivot point emerges – a moment when a new capability…
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When Speaking Up Gets You Sidelined: The Truth About Radical Candor in Marketing
Radical candor-a concept made popular in corporate culture for promoting honest, direct communication-is often celebrated as a path to better teamwork, faster problem-solving, and healthier workplace dynamics. But in marketing…
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Digital Video Buyers Embrace GenAI for Creative Production
The digital video landscape is evolving at an unprecedented pace, driven by skyrocketing demand for engaging, personalized content across platforms. In response, digital video buyers — the professionals responsible for…
In an era of tightening budgets and rising customer acquisition costs, CMOs can drive demonstrable revenue impact by leveraging unified commerce platforms that combine robust first-party data, efficient customer targeting, and seamless crosschannel experimentation—without battling for IT resources or C-suite buy-in
