Technology

The digital loyalty landscape is quietly evolving as brands rethink traditional programs through the lens of…

New Martech APIs Allow Brands to Modify Ads Based on Local Weather in Real-Time

In today’s competitive marketing landscape, relevance and timeliness are key drivers of consumer engagement, and new…

Marketing technology teams are increasingly turning to microservices architectures to build more flexible, scalable, and personalized…

It is a simple question that is nearly impossible to answer. One way is to liken…