ARDRI, a technology-driven non-QM and business-purpose lender, has announced the appointment of Julio Zambrana as its new Vice President of Marketing. With over two decades of experience in digital marketing and communications within the financial services industry, Zambrana is poised to lead ARDRI’s strategic marketing initiatives and drive brand growth.
A Seasoned Marketing Leader
Zambrana’s career began in 1996 at Option One Mortgage, and he has since held key marketing roles at institutions including First American Financial and AmeriHome Mortgage. He earned his MBA in eCommerce in 2012, further strengthening his foundation in modern marketing and digital strategy. Known for his versatility and hands-on leadership, he was recently honored with a companywide “Jack of All Trades” award at his previous employer—a testament to his broad skill set and cross-functional impact.
Vision for ARDRI
At ARDRI, Zambrana aims to reshape how non-QM lending is delivered by combining intelligent technology with practical, real-world solutions for brokers. His goal is to build a best-in-class experience across ARDRI’s website and all marketing communications, ensuring every interaction reflects the clarity, confidence, and value that ARDRI stands for.
Strategic Importance of Marketing
Brian O’Shaughnessy, Founder and CEO of ARDRI, emphasized the critical importance of marketing in the company’s growth strategy. “As a new lender in the non-QM space, establishing a strong and credible presence is essential,” said O’Shaughnessy. “In my decades of experience in the mortgage industry, I’ve learned that marketing isn’t just support—it’s a driving force behind a company’s success.” Zambrana brings the vision, versatility, and executional strength needed to build a brand that truly resonates with brokers and borrowers.
About ARDRI
ARDRI is a technology-forward non-QM and business-purpose mortgage lender dedicated to simplifying the complexities of modern lending for TPO mortgage brokers. By integrating intelligent technology with a client-first approach, ARDRI delivers efficient, accessible financing solutions designed for today’s dynamic mortgage landscape.