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Creative Misalignment: The Silent Killer of Marketing Performance
You’ve optimized your audience. You’ve got best-in-class marketing automation tools. Your media spend is solid, and…
Privacy Becomes the New Currency in a Cookieless Marketing World
For decades, third-party cookies were the backbone of digital marketing. They powered ad targeting, retargeting, personalization,…
Brand Strategy Gets a Tech Makeover in the Age of Distributed Commerce
Commerce no longer begins with a search and ends at a checkout page. In the era…
Marketing’s AI Investment Problem: Big Budgets, Small Returns
AI promised to revolutionize marketing—and it has, in many ways. But despite bold claims and billion-dollar…
Your Brand Strategy Isn’t Built for Distributed Storefronts—Here’s Why That Matters
In 2025, the modern buyer journey is scattered across more digital touchpoints than ever before—from TikTok…
Why Marketers Should Embrace the Precision Mindset of Modern Manufacturing
In today’s digital-first environment, marketing is undergoing a transformation that mirrors the evolution of modern manufacturing.…
Marketing Spend Mistakes to Ditch in 2025 — And 5 Smarter Ways to Reallocate
As marketing teams enter Q3 of 2025, the pressure to prove ROI has never been more…
Digital Video Buyers Embrace GenAI for Creative Production
The digital video landscape is evolving at an unprecedented pace, driven by skyrocketing demand for engaging,…
Google Ads Campaign Management Gets Easier With Gmail Integration
Managing Google Ads campaigns has always demanded precision, constant optimization, and timely insights to maximize return…
The Future of Marketing: Six AI Predictions That May Surprise You
Artificial intelligence (AI) is no longer a futuristic concept; it’s reshaping marketing today in profound ways.…
The ‘Let Them’ Theory: Mel Robbins’ Mindset Every Marketer Should Embrace
In the fast-paced world of marketing, professionals constantly face pressure to deliver, innovate, and keep up…
When Frankenstein AI Meets GTM: The End of Old Marketing Playbooks
The marketing world is undergoing a seismic shift. Traditional go-to-market (GTM) strategies that once guaranteed success…
AI Agents: The New Shopping Assistants Helping Consumers Research Products
As consumers become increasingly savvy and digitally empowered, their expectations for personalized, efficient shopping experiences have…
Amplitude Expands Analytics with Kraftful Acquisition for Better Feedback Insights
In a significant move to enhance product analytics and user feedback integration, Amplitude, a leader in…
Marketing on Threads: Opportunities, Limits, and What’s Next
When Meta launched Threads, its fast-growing microblogging platform, it was instantly positioned as a fresh alternative…
The Message From B2B Buyers Is Clear: Less Sales Contact, More Value
The B2B buying landscape has undergone a seismic shift — and the message from buyers is…
How AI Transforms Event Moments Into a Month of Marketing Content
Live events — from product launches and webinars to trade shows and keynotes — generate some…
GA4 Annotations: The Simple Way to Add Context to Complex Data
As Google Analytics 4 (GA4) becomes the new standard for digital measurement, marketers and analysts are…
When and How to Segment Your Product Messaging for Maximum Impact
In today’s hyper-competitive markets, a one-size-fits-all messaging strategy is no longer enough. Modern buyers expect relevance,…
Why Smart Marketers Are Abandoning Assumption-Led GTM Strategies
Go-to-market (GTM) strategies have traditionally been built on a foundation of assumptions — about customer needs,…
How Stepping Back From Pride Campaigns Damages Brand Reputation
In recent years, Pride campaigns have become a powerful platform for brands to demonstrate their commitment…
Closing the Feedback Loop: The Secret to Exceptional Customer Experience
In the era of customer-centric marketing, collecting feedback is just the first step. The true game-changer…
The Silent Killer of Customer Data Programs You Need to Know
Customer data programs have become the backbone of modern marketing strategies, enabling brands to deliver personalized…
How Overlooking Veteran Marketing Leaders Hurts Growth and Innovation
In the fast-evolving world of marketing, it’s easy to get caught up chasing the latest trends,…
Marketing AI Success Begins With Smart Governance Strategies
Artificial Intelligence (AI) is transforming marketing at an unprecedented pace — enabling hyper-personalization, automating campaigns, enhancing…
Salesforce Launches Agentic Marketing Cloud Next — The Future of AI-Driven Campaigns
Salesforce, a global leader in customer relationship management (CRM) and marketing technology, has unveiled its latest…
Martech Modernization Made Simple: An Honest Guide for Marketers
In today’s digital-first world, marketing technology — or martech — is the backbone of every successful…
Forecasting the Future? Here’s Why Causal AI Delivers When Others Don’t
In the fast-paced world of marketing, accurate forecasting is a game-changer. Brands rely on data-driven insights…
Marketers Are Leaving in Droves — Here’s What Companies Must Do to Retain Them
The marketing industry is facing a silent but accelerating crisis: marketers are quitting their jobs in…
Quantum Marketing: 4 Ways the Next Tech Frontier Could Transform the Industry
As technology continues to redefine the boundaries of what’s possible in marketing, a new wave is…
How GenAI Is Powering Marketing Teams Without Touching the Content Calendar
In an era where digital marketing demands agility, efficiency, and personalization at scale, generative AI (GenAI)…
Stensul’s AI Email Generator Transforms Campaign Briefs into First Drafts Instantly
Stensul, a leading collaborative email creation platform, has unveiled its latest innovation: the AI Email Generator,…
U.S. Marketers See Higher Returns with Commerce Media, According to Vudoo’s 2025 Insights
In a rapidly shifting digital advertising landscape, U.S. marketers are finding increased returns and greater customer…
NIQ and WeArisma Combine Forces for End-to-End Creator Marketing Analytics
In a strategic move that underscores the growing demand for measurable influencer marketing, NIQ (NielsenIQ) and…
New from SUSO Digital: AI SEO Optimizes Brands for ChatGPT, Perplexity & Google AI Overviews
As AI continues to reshape the way people search, discover, and consume information, digital marketing agency…
Amazon, Google, and Levi’s Top MarketCast’s 2025 Brand Fandom 50 for Consumer Devotion
In a marketing landscape increasingly driven by emotion and identity, MarketCast has revealed its 2025 Brand…
No Editing Skills? No Problem. Mango AI’s Talking Avatars Simplify AI Video Creation
In today’s fast-paced digital landscape, video content reigns supreme as one of the most effective ways…
AI-Powered Local SEO Services Launched by Core6 Marketing for Contractors in Salinas and Monterey
Core6 Marketing, a digital marketing agency specializing in contractor-focused strategies, has introduced its AI-Driven Local SEO…
Gray Media Elevates Shalayna Valencia to GM of KOSA in Odessa, Texas
Gray Media has announced the promotion of Shalayna Valencia to General Manager and Director of Sales…
MoEngage Awarded Gartner Customers’ Choice in Multichannel Marketing Hubs for 2025
MoEngage, an insights-led customer engagement platform, has been honored as a “Customers’ Choice” vendor in the…
BSMG Unveils AI Video Marketing Solution to Elevate Small Businesses to Google’s Top Rankings
Business Solutions Marketing Group (BSMG), a leading marketing firm with extensive experience empowering small businesses, has…
Revolutionizing News Coverage: OPIC Introduces Real-Time Spatial Livestreaming
OPIC Technologies, Inc., a leader in immersive media innovation, has unveiled a groundbreaking approach to news…
2025 Best of Alabama Award Honors Vulcan Media for Impactful Business Video Production
Vulcan Media, a Birmingham-based video production company known for its unique journalistic storytelling approach, has been…
Pixalate’s May 2025 Rankings: Top EMEA Mobile Apps Dominating Programmatic Ads
Pixalate, a globally recognized leader in digital ad fraud protection and data intelligence, has released its…
Celebrating 27 Years: NetWeb Recognized in FAST 100 and Launches AI Solutions
NetWeb Software, a global leader in enterprise software engineering and AI-powered digital transformation, is celebrating its…
Guideline Unveils Next-Gen Media Planning Suite with Live Data and Analytics
In a significant advancement for the media planning industry, Guideline has introduced an enhanced version of…
Postmedia Strengthens Parcel Delivery in Newfoundland and Saskatchewan
In a strategic move to enhance its national logistics footprint, Postmedia Network Inc. has announced the…
PRophet and Hootsuite Forge Global AI Partnership to Transform Media Intelligence
In a groundbreaking development set to redefine media intelligence, PRophet and Hootsuite have announced a global…
Maximizing Global News Impact: Key Distribution Insights from the Experts
In an era of fragmented media consumption and shifting audience behaviors, effectively distributing news content on…
German Retailers Drive Growth with Data-Driven Loyalty Programs
German retailers are increasingly turning to data-driven loyalty programs to enhance customer engagement, boost retention, and…
Ethical Instagram Growth: How Hexrate Blends AI with Real Engagement
In an era where digital authenticity is paramount, Hexrate has emerged as a trailblazer in ethical…
QuIP Launch by RFG: Revolutionizing Data Quality in Market Research and AI Training
Research For Good (RFG), a leader in people data for human understanding, has introduced QuIP (Quality…
ARDRI Enhances Marketing Leadership with Appointment of Julio Zambrana as VP
ARDRI, a technology-driven non-QM and business-purpose lender, has announced the appointment of Julio Zambrana as its…
ProRataAI Strengthens Gist.ai with 500+ Licensed Media Sources for Verified AI Results
ProRataAI, the developer behind the ethical AI search engine Gist.ai, has taken a bold step forward…
Pattern Unveils Chessboard, GEO Scorecard, TrendVision & Portal to Reshape Ecommerce
Pattern has introduced four powerful AI-driven tools—Chessboard, GEO Scorecard, TrendVision, and The Portal—aimed at helping brands…
Knotch Introduces AgentC: Trusted, Human‑Verified AI for Enterprise Marketing
Knotch has unveiled AgentC, a new Managed AI Service tailored specifically for marketers in enterprise environments.…
MSP Marketing & Retention Tactics: Insights from Paul Green’s Security Playbook
Managed Service Providers (MSPs) face stiff competition and long, drawn-out sales cycles—especially in cybersecurity. Paul Green,…
Exclusive Resorts and NMG Launch Curated Luxury Content for Discerning Audiences
In a strategic move to redefine high-end branded storytelling, Exclusive Resorts, the premier members-only club for…
Tradeverifyd Unveils Predictive AI Platform to Strengthen Supply Chain Risk Management
In an era where supply chains are increasingly vulnerable to disruptions—from geopolitical tensions to environmental disasters—Tradeverifyd…
ThroughPut’s Catalyst Program Promises Fast-Track Supply Chain Improvements
In the fast-paced world of supply chain management, businesses often find themselves overwhelmed with underutilized tools…
Claritas Introduces ConneXions Premier for Enhanced Tech and Telecom Marketing Insights
In the ever-evolving technology and telecommunications sectors, understanding consumer behavior is paramount. To address this need,…
The core elements of marketing funnel automation every marketer should know
Marketing funnel automation has become a cornerstone of modern marketing strategy, empowering teams to engage prospects…
Martech data woes: a shared headache for CMOs, CEOs, and marketing teams
In today’s data-driven marketing environment, the promise of MarTech is immense: richer customer insights, more precise…
Marketing strategies that fuel visitor-to-prospect conversion success
In today’s competitive digital marketplace, attracting visitors to your website is just the first step. The…
Gen Z demands a new martech stack: TikToks, texts, and trust
Marketers have long known that Gen Z—those born roughly between 1997 and 2012—represent the next wave…
Design-Innovation – was kommt als Nächstes?
Keine Frage – die Arbeitswelt ist heute eine andere als noch vor wenigen Jahren. Selbst die…
Design Innovation – Where Next?
There’s no getting around it – the world of work looks vastly different to the way…
Your AI investment fails if your teams aren’t prepared
Artificial Intelligence (AI) promises to revolutionize marketing, customer experience, and business operations. Yet despite significant investments,…
Smarter MOps: the secret ingredient for marketing agility and ROI
In today’s fast-evolving marketing landscape, agility isn’t just an advantage — it’s a necessity. Marketing teams…
The Beginner’s Guide to CRM
‘CRM’ stands for customer relationship management, which is a technology for storing and managing all your…
Practical Al for Small Businesses
In a recent CEO survey by Inc. and Salesforce, 91% of CEOs are optimistic about how…
New governance suite from Salesforce strengthens AI agent oversight
Salesforce has unveiled its latest innovation aimed at empowering enterprises to confidently manage and oversee AI…
Databricks positions itself at the center of the martech stack with new marketer platform
Databricks has officially unveiled Data Intelligence for Marketing, a platform that reimagines the marketer’s role within…
Amplitude breaks down silos: real-time marketing and product insights in one view
Amplitude has launched a major enhancement to its analytics platform, designed to bridge the long-standing gap…
Twilio rolls out next‑gen Customer Data Platform with AI‑powered agents and data compliance
Twilio has officially unveiled a powerful new version of its Customer Data Platform (CDP), Segment, introducing…
Building a Resilient Software Development Practice
In the rapidly evolving world of software development, enterprise leaders face a critical challenge: how to…
3 WAYS TO OPTIMIZE THE LEAD-TO-CASH CYCLE AND INCREASE REVENUE
Simplifying the customer experience to grow the business The customer experience—good or bad—is a near-direct reflection…
MasterClass recovers 27% more revenue with Butter
MasterClass is a streaming platform that provides the insights, tools, and lived experiences of the world’s…
Why Smart Marketers Are Betting Big on Martech Innovation
In the age of digital acceleration, marketing is no longer just about creativity and communication—it’s about…
Exploring the New Frontier of Marketing Technology and Automation
We’re entering a bold new era in marketing—one where technology and automation are not just supporting…
Revolutionize Your Marketing with Cutting-Edge Technology Insights
In today’s fast-paced digital world, revolutionizing your marketing strategy requires embracing the latest technological advancements and…
実世界において DevSecOps で 安全なソフトウェアをより迅速に 構築するためのガイド
DevSecOps がソフトウェア開発の重要なコンポー ネントになるにつれて、リーダーは多くの場合、既 存のプラクティスを開始または強化するために既 に実証されている戦略を模索しています。今日、 セキュリティはすべての人の責任となっており、開 発ライフサイクル全体でシームレスに織り込むこと が不可欠です。 このレポートを入手するにはここをクリックしてください!
Secure remote access. Simplified.
The workplace today is undeniably hybrid. The way people work and the enterprise infrastructures that support…
From Data to Dollars: The Martech Trends Driving Growth
In today’s digital-first economy, data is more than a resource—it’s a growth engine. The ability to…
Discover the Latest Breakthroughs in Marketing Technology Today
Marketing is evolving at a pace we’ve never seen before—driven by rapid innovation and groundbreaking tools…
Cross-border payments: How to expand to Southeast Asia
Airwallex partnered with Statista to survey cross-border eCommerce shoppers, defined as anyone who has shopped internationally…
Bringing Clarity to Martech
Martech, or marketing technology, can often seem overwhelming and complex due to the vast number of…
Why Martech Is the Future of Growth
Martech, or marketing technology, is widely recognized as the cornerstone of future business growth, revolutionizing how…
KI‑gestützte Sucherlebnisse erstellen
Die Erstellung einer Suchfunktion für Ihre App oder Ihre Inhalte und der Bau eines Hauses haben…
6 Essential Traits: Modern SaaS Data Resilience
The importance of data availability has grown dramatically — it’s now at the heart of how…
2024년 Elastic 글로벌 위협 보고서를 통한 위협 환경 공개
2024년 Elastic 글로벌 위협 보고서는 실제 원격 측정 데이터를 분석하여 Elastic의 전담 사이버 보안 인텔리전스 팀인…
Real-world problems require real-time data: A strategic guide to putting your data to work with search and AI
As a consumer and an employee, you expect nothing short of seamless, secure experiences across all…
Protecting travel intermediaries from the impacts of airline failures
Airline failures have been part of the 110 year history of commercial passenger aviation. A fundamental…
THE FUTURE SERIES Die Zukunft des Handels Vier Strategien für nachhaltigen Erfolg
Die Disruption der Handelslandschaft ist in vollem Gange. Führungskräfte und Branchenexperten erläutern wegweisende Trends im Handel,…
Solving business challenges with data and AI
The past few years have been riddled with unforeseen challenges across the public sector. Whether it…
How Technology Is Shaping Marketing
Technology is fundamentally reshaping marketing by revolutionizing how brands connect with consumers, deliver messages, and measure…
The State of Marketing Tech Today
The state of marketing technology today is nothing short of revolutionary, reflecting a landscape that is…
How Edge Computing Is Changing Real-Time Marketing
Edge computing is rapidly transforming real-time marketing by shifting data processing closer to where the customer…
The Martech Renaissance: Reviving Old Strategies with New Tech
The Martech Renaissance represents a powerful fusion of timeless marketing principles with cutting-edge technology, breathing new…
Marketing Tech Unplugged: What’s Next Beyond the Buzzwords?
In an industry often flooded with buzzwords and hype, “Marketing Tech Unplugged” seeks to cut through…
Personalization at Scale: The Martech Playbook
Personalization at scale has become the cornerstone of modern marketing success, and the Martech playbook for…
The API Advantage: Unlocking Marketing Innovation at Scale
In the fast-evolving world of digital marketing, APIs (Application Programming Interfaces) have emerged as a powerful…
Beyond the Bot: Real Human Impact of Marketing Automation
Marketing automation has often been associated with robotic, impersonal communication, yet the true power of automation…
Navigating the New Security Landscape: Asia Pacific Cybersecurity Readiness Survey
It is a simple question that is nearly impossible to answer. One way is to liken…
The Network API Advantage A Telecom Application Development Strategy Guide
To fully leverage 5G and network APIs, telecom companies will need to adopt modern application development…