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Work Smarter: How to Get More Out of Your Email Automation
Email automation is no longer a “nice to have”—it’s a core pillar of modern marketing operations.…
Why Composable Success Depends on Strategy—Not Just Sales Promises
The rise of composable architecture in the marketing technology space is no longer just a trend—it’s…
A Marketer’s Guide to the Essentials of Conversion Rate Optimization
As competition intensifies across every digital channel, marketers are under more pressure than ever to deliver…
Buying Insight: Klaviyo Acquires Gatsby to Turn Social Signals into Customer Data
In a bold move to deepen its marketing intelligence stack and empower brands with richer customer…
From Obligation to Opportunity: Leveraging Compliance as a Brand Advantage
In a time when data privacy, ethical AI, and regulatory scrutiny are reshaping the digital marketing…
Operationalizing AI: Unlocking Generative Tech for Scalable Marketing Impact
As the generative AI revolution moves from buzzword to boardroom strategy, marketing organizations are entering a…
How to Get More Sales with This Simple 3-Step Copywriting Framework
In today’s competitive digital marketplace, grabbing attention isn’t enough—you need to convert that attention into action.…
How AI Search is Reshaping Brand Reputation-and How to Stay in Control
In the rapidly evolving digital marketing landscape, a seismic shift is underway—AI-driven search engines are changing…
The Cost of the Grift Economy: Why Marketers Are Losing More Than They Think
In today’s fast-paced digital world, marketers are often faced with the pressure of delivering immediate results.…
The Hidden Power of DAM: How Digital Asset Management Fuels Marketing Success
Digital Asset Management (DAM) has become an indispensable tool for marketing teams, yet its full potential…
Why Marketing Operations Is the Key to Scaling Without Slowing Down
In the fast-paced world of modern marketing, growth is no longer the sole measure of success.…
AI Relevance: The Next Evolution Beyond Personalization in B2B Marketing
For over a decade, personalization has been the cornerstone of modern B2B marketing. From email subject…
From Mystery to Momentum: How to Use Marketing Attribution as a Growth Engine
Marketing has always been a blend of art and science. But one challenge has consistently puzzled…
AI-Powered Convenience vs. Timeless Marketing Strategy: The New Martech Dilemma
In the ever-evolving landscape of marketing technology, businesses and marketers find themselves at a critical crossroads.…
AI Takes the Wheel: New MarTech Alliances Push Toward Self-Running Revenue Engines
A new wave of strategic alliances and AI-driven innovations is redefining the marketing technology (MarTech) landscape,…
The Overlooked Link Between User Personas and MarTech Project Success
The success rate of MarTech projects is being redefined not just by platform capabilities, but by…
The Beginner’s Guide to CRM
‘CRM’ stands for customer relationship management, which is a technology for storing and managing all your…
Adobe Unveils LLM Optimizer to Help Brands Thrive in the AI‑First Era
Adobe has announced the launch of its LLM Optimizer, a cutting-edge solution designed to help brands…
Marketing and IT Join Forces to Redefine Digital Transformation
For decades, Marketing and IT operated as parallel functions with limited overlap. Marketing focused on storytelling,…
From Outdated to Outstanding: The Website Makeover That Drove Massive B2B Growth
In the B2B space, websites have long been seen as digital brochures — functional, but far…
Beyond the Old Playbook: Ed See on AI’s Role in the Future of Marketing
In a marketing landscape increasingly shaped by artificial intelligence, Ed See, Partner at McKinsey & Company…
Streamlining Success: How AI Tools Are Automating Standalone Marketing Tasks
The marketing landscape is undergoing a radical transformation, and at the center of this evolution is…
The Missing Link: Connecting Creative Assets to Marketing Performance
In a marketing landscape driven by data, optimization, and performance metrics, one element has consistently remained…
How Do Brands Earn Citations in LLM Results? Here’s What We Know So Far
In today’s AI-driven digital landscape, large language models (LLMs) are reshaping how consumers discover and interact…
B2B Ad Spend Wasted? The Silent Killer Behind Poor Lead Performance
In the ever-evolving world of B2B marketing, digital advertising has become a cornerstone of growth strategies.…
Thinking in Probabilities: The Secret to Smarter Marketing Decisions
Marketing is no longer about certainty—it’s about calculated risk. Welcome to the era of probabilistic thinking.…
AI Just Changed the Rules-Is Your Marketing Ready to Survive?
The age of AI-driven marketing isn’t coming—it’s already here. And it’s changing everything. Artificial Intelligence has…
Messy Data, Massive Potential: Unlocking Insights Others Miss
In today’s data-driven marketing world, businesses are swimming in vast oceans of information — customer behaviors,…
Adobe Marketo’s July Update Brings Powerful Enhancements to Email Designer, Empowering Marketers with Creative Control
In a significant move aimed at improving the day-to-day experience of digital marketers, Adobe has released…
From Reach to Results: How Tiered Strategies and Technology Are Transforming Influencer Marketing
Influencer marketing is no longer just a brand-awareness play or a numbers game. As marketers demand…
Adobe Marketo Rolls Out Enhanced Email Designer with July Improvements
Adobe has rolled out a significant update to its Marketo Engage platform this July, focusing on…
Email Marketing 2.0: Why BIMI, AMP, and AI Are Essential for Longevity
The traditional email marketing playbook is being rewritten. To remain relevant in an increasingly intelligent, user-controlled…
Gmail’s ‘Manage Subscriptions’ Helps Brands Optimize Segmentation Strategy
Google is rolling out a new Gmail feature called ‘Manage Subscriptions,’ giving users greater control over…
AI Isn’t Just for Experts—3 Ways to Bring Your Team Onboard
Artificial intelligence is reshaping every corner of marketing, from campaign optimization and customer segmentation to predictive…
Why Staying Silent Is the Biggest Marketing Mistake Today
Marketing in 2025 is no longer about just selling products. It’s about storytelling, participation, and relevance.…
Applying AI-Powered Research to Solve Strategic Marketing Challenges
In today’s high-velocity digital economy, waiting weeks—or even days—for traditional marketing research to surface insights is…
Creative Misalignment: The Silent Killer of Marketing Performance
You’ve optimized your audience. You’ve got best-in-class marketing automation tools. Your media spend is solid, and…
Privacy Becomes the New Currency in a Cookieless Marketing World
For decades, third-party cookies were the backbone of digital marketing. They powered ad targeting, retargeting, personalization,…
Brand Strategy Gets a Tech Makeover in the Age of Distributed Commerce
Commerce no longer begins with a search and ends at a checkout page. In the era…
Marketing’s AI Investment Problem: Big Budgets, Small Returns
AI promised to revolutionize marketing—and it has, in many ways. But despite bold claims and billion-dollar…
Your Brand Strategy Isn’t Built for Distributed Storefronts—Here’s Why That Matters
In 2025, the modern buyer journey is scattered across more digital touchpoints than ever before—from TikTok…
Why Marketers Should Embrace the Precision Mindset of Modern Manufacturing
In today’s digital-first environment, marketing is undergoing a transformation that mirrors the evolution of modern manufacturing.…
Marketing Spend Mistakes to Ditch in 2025 — And 5 Smarter Ways to Reallocate
As marketing teams enter Q3 of 2025, the pressure to prove ROI has never been more…
Digital Video Buyers Embrace GenAI for Creative Production
The digital video landscape is evolving at an unprecedented pace, driven by skyrocketing demand for engaging,…
Google Ads Campaign Management Gets Easier With Gmail Integration
Managing Google Ads campaigns has always demanded precision, constant optimization, and timely insights to maximize return…
The Future of Marketing: Six AI Predictions That May Surprise You
Artificial intelligence (AI) is no longer a futuristic concept; it’s reshaping marketing today in profound ways.…
The ‘Let Them’ Theory: Mel Robbins’ Mindset Every Marketer Should Embrace
In the fast-paced world of marketing, professionals constantly face pressure to deliver, innovate, and keep up…
When Frankenstein AI Meets GTM: The End of Old Marketing Playbooks
The marketing world is undergoing a seismic shift. Traditional go-to-market (GTM) strategies that once guaranteed success…
AI Agents: The New Shopping Assistants Helping Consumers Research Products
As consumers become increasingly savvy and digitally empowered, their expectations for personalized, efficient shopping experiences have…
Amplitude Expands Analytics with Kraftful Acquisition for Better Feedback Insights
In a significant move to enhance product analytics and user feedback integration, Amplitude, a leader in…
Marketing on Threads: Opportunities, Limits, and What’s Next
When Meta launched Threads, its fast-growing microblogging platform, it was instantly positioned as a fresh alternative…
The Message From B2B Buyers Is Clear: Less Sales Contact, More Value
The B2B buying landscape has undergone a seismic shift — and the message from buyers is…
How AI Transforms Event Moments Into a Month of Marketing Content
Live events — from product launches and webinars to trade shows and keynotes — generate some…
GA4 Annotations: The Simple Way to Add Context to Complex Data
As Google Analytics 4 (GA4) becomes the new standard for digital measurement, marketers and analysts are…
When and How to Segment Your Product Messaging for Maximum Impact
In today’s hyper-competitive markets, a one-size-fits-all messaging strategy is no longer enough. Modern buyers expect relevance,…
Autodesk AI in water management: rising to meet new challenges
The world of water is changing. Population growth and urbanization is causing demand to outstrip supply.…
Why Smart Marketers Are Abandoning Assumption-Led GTM Strategies
Go-to-market (GTM) strategies have traditionally been built on a foundation of assumptions — about customer needs,…
How Stepping Back From Pride Campaigns Damages Brand Reputation
In recent years, Pride campaigns have become a powerful platform for brands to demonstrate their commitment…
Closing the Feedback Loop: The Secret to Exceptional Customer Experience
In the era of customer-centric marketing, collecting feedback is just the first step. The true game-changer…
The Silent Killer of Customer Data Programs You Need to Know
Customer data programs have become the backbone of modern marketing strategies, enabling brands to deliver personalized…
How Overlooking Veteran Marketing Leaders Hurts Growth and Innovation
In the fast-evolving world of marketing, it’s easy to get caught up chasing the latest trends,…
Marketing AI Success Begins With Smart Governance Strategies
Artificial Intelligence (AI) is transforming marketing at an unprecedented pace — enabling hyper-personalization, automating campaigns, enhancing…
Salesforce Launches Agentic Marketing Cloud Next — The Future of AI-Driven Campaigns
Salesforce, a global leader in customer relationship management (CRM) and marketing technology, has unveiled its latest…
Martech Modernization Made Simple: An Honest Guide for Marketers
In today’s digital-first world, marketing technology — or martech — is the backbone of every successful…
Forecasting the Future? Here’s Why Causal AI Delivers When Others Don’t
In the fast-paced world of marketing, accurate forecasting is a game-changer. Brands rely on data-driven insights…
Marketers Are Leaving in Droves — Here’s What Companies Must Do to Retain Them
The marketing industry is facing a silent but accelerating crisis: marketers are quitting their jobs in…
Quantum Marketing: 4 Ways the Next Tech Frontier Could Transform the Industry
As technology continues to redefine the boundaries of what’s possible in marketing, a new wave is…
How GenAI Is Powering Marketing Teams Without Touching the Content Calendar
In an era where digital marketing demands agility, efficiency, and personalization at scale, generative AI (GenAI)…
Stensul’s AI Email Generator Transforms Campaign Briefs into First Drafts Instantly
Stensul, a leading collaborative email creation platform, has unveiled its latest innovation: the AI Email Generator,…
U.S. Marketers See Higher Returns with Commerce Media, According to Vudoo’s 2025 Insights
In a rapidly shifting digital advertising landscape, U.S. marketers are finding increased returns and greater customer…
NIQ and WeArisma Combine Forces for End-to-End Creator Marketing Analytics
In a strategic move that underscores the growing demand for measurable influencer marketing, NIQ (NielsenIQ) and…
New from SUSO Digital: AI SEO Optimizes Brands for ChatGPT, Perplexity & Google AI Overviews
As AI continues to reshape the way people search, discover, and consume information, digital marketing agency…
Amazon, Google, and Levi’s Top MarketCast’s 2025 Brand Fandom 50 for Consumer Devotion
In a marketing landscape increasingly driven by emotion and identity, MarketCast has revealed its 2025 Brand…
No Editing Skills? No Problem. Mango AI’s Talking Avatars Simplify AI Video Creation
In today’s fast-paced digital landscape, video content reigns supreme as one of the most effective ways…
AI-Powered Local SEO Services Launched by Core6 Marketing for Contractors in Salinas and Monterey
Core6 Marketing, a digital marketing agency specializing in contractor-focused strategies, has introduced its AI-Driven Local SEO…
Gray Media Elevates Shalayna Valencia to GM of KOSA in Odessa, Texas
Gray Media has announced the promotion of Shalayna Valencia to General Manager and Director of Sales…
MoEngage Awarded Gartner Customers’ Choice in Multichannel Marketing Hubs for 2025
MoEngage, an insights-led customer engagement platform, has been honored as a “Customers’ Choice” vendor in the…
BSMG Unveils AI Video Marketing Solution to Elevate Small Businesses to Google’s Top Rankings
Business Solutions Marketing Group (BSMG), a leading marketing firm with extensive experience empowering small businesses, has…
Revolutionizing News Coverage: OPIC Introduces Real-Time Spatial Livestreaming
OPIC Technologies, Inc., a leader in immersive media innovation, has unveiled a groundbreaking approach to news…
2025 Best of Alabama Award Honors Vulcan Media for Impactful Business Video Production
Vulcan Media, a Birmingham-based video production company known for its unique journalistic storytelling approach, has been…
Pixalate’s May 2025 Rankings: Top EMEA Mobile Apps Dominating Programmatic Ads
Pixalate, a globally recognized leader in digital ad fraud protection and data intelligence, has released its…
Celebrating 27 Years: NetWeb Recognized in FAST 100 and Launches AI Solutions
NetWeb Software, a global leader in enterprise software engineering and AI-powered digital transformation, is celebrating its…
Guideline Unveils Next-Gen Media Planning Suite with Live Data and Analytics
In a significant advancement for the media planning industry, Guideline has introduced an enhanced version of…
Postmedia Strengthens Parcel Delivery in Newfoundland and Saskatchewan
In a strategic move to enhance its national logistics footprint, Postmedia Network Inc. has announced the…
PRophet and Hootsuite Forge Global AI Partnership to Transform Media Intelligence
In a groundbreaking development set to redefine media intelligence, PRophet and Hootsuite have announced a global…
Maximizing Global News Impact: Key Distribution Insights from the Experts
In an era of fragmented media consumption and shifting audience behaviors, effectively distributing news content on…
German Retailers Drive Growth with Data-Driven Loyalty Programs
German retailers are increasingly turning to data-driven loyalty programs to enhance customer engagement, boost retention, and…
Ethical Instagram Growth: How Hexrate Blends AI with Real Engagement
In an era where digital authenticity is paramount, Hexrate has emerged as a trailblazer in ethical…
QuIP Launch by RFG: Revolutionizing Data Quality in Market Research and AI Training
Research For Good (RFG), a leader in people data for human understanding, has introduced QuIP (Quality…
ARDRI Enhances Marketing Leadership with Appointment of Julio Zambrana as VP
ARDRI, a technology-driven non-QM and business-purpose lender, has announced the appointment of Julio Zambrana as its…
ProRataAI Strengthens Gist.ai with 500+ Licensed Media Sources for Verified AI Results
ProRataAI, the developer behind the ethical AI search engine Gist.ai, has taken a bold step forward…
Pattern Unveils Chessboard, GEO Scorecard, TrendVision & Portal to Reshape Ecommerce
Pattern has introduced four powerful AI-driven tools—Chessboard, GEO Scorecard, TrendVision, and The Portal—aimed at helping brands…
Knotch Introduces AgentC: Trusted, Human‑Verified AI for Enterprise Marketing
Knotch has unveiled AgentC, a new Managed AI Service tailored specifically for marketers in enterprise environments.…
MSP Marketing & Retention Tactics: Insights from Paul Green’s Security Playbook
Managed Service Providers (MSPs) face stiff competition and long, drawn-out sales cycles—especially in cybersecurity. Paul Green,…
Exclusive Resorts and NMG Launch Curated Luxury Content for Discerning Audiences
In a strategic move to redefine high-end branded storytelling, Exclusive Resorts, the premier members-only club for…
Tradeverifyd Unveils Predictive AI Platform to Strengthen Supply Chain Risk Management
In an era where supply chains are increasingly vulnerable to disruptions—from geopolitical tensions to environmental disasters—Tradeverifyd…
ThroughPut’s Catalyst Program Promises Fast-Track Supply Chain Improvements
In the fast-paced world of supply chain management, businesses often find themselves overwhelmed with underutilized tools…
Claritas Introduces ConneXions Premier for Enhanced Tech and Telecom Marketing Insights
In the ever-evolving technology and telecommunications sectors, understanding consumer behavior is paramount. To address this need,…
The core elements of marketing funnel automation every marketer should know
Marketing funnel automation has become a cornerstone of modern marketing strategy, empowering teams to engage prospects…
Martech data woes: a shared headache for CMOs, CEOs, and marketing teams
In today’s data-driven marketing environment, the promise of MarTech is immense: richer customer insights, more precise…
Design-Innovation – was kommt als Nächstes?
Keine Frage – die Arbeitswelt ist heute eine andere als noch vor wenigen Jahren. Selbst die…
Design Innovation – Where Next?
There’s no getting around it – the world of work looks vastly different to the way…
Your AI investment fails if your teams aren’t prepared
Artificial Intelligence (AI) promises to revolutionize marketing, customer experience, and business operations. Yet despite significant investments,…
Practical Al for Small Businesses
In a recent CEO survey by Inc. and Salesforce, 91% of CEOs are optimistic about how…
New governance suite from Salesforce strengthens AI agent oversight
Salesforce has unveiled its latest innovation aimed at empowering enterprises to confidently manage and oversee AI…